Incorporating the Academy Awards into Your Marketing Plan

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The 96th Annual Academy Awards

On Sunday, March 10, 2024, millions worldwide will be watching the Academy Awards, also known as the Oscars. Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

Host an Oscar-themed Event

Create buzz around your brand by hosting an Oscar-themed event, complete with chocolate statues to give away. Whether it’s a viewing party, red carpet gala, or an after-party, aligning your brand with the Oscars can generate excitement and draw attention to your products or services. Consider offering themed cocktails and contests to enhance the overall experience. You can also brand a backdrop for photo opportunities. Give people different ways to remember this spectacular event.

Award-Winning Deals and Promotions

Create special promotions or discounts that align with the Oscar theme. Consider offering “award-winning” deals or exclusive bundles tied to nominations of particular movies or actors. (Nominations for 2024 will be announced Jan 23.) An example would be the 2023 nomination of Austin Butler in the movie “Elvis” for Best Actor in a Leading Role. Restaurants could offer a limited-time peanut butter and banana sandwich in honor of the King. Zoos could give away stuffed red pandas to new annual members based on the 2023 Best Animated Feature Film nomination of “Turning Red.” These not only engage your audience but also create a sense of urgency, driving sales during the awards season.

Behind-the-Scenes Content

    Give your audience a behind-the-scenes look at your brand by creating content that mirrors the Oscars’ pre-show excitement. Showcase your team preparing for a big launch, reveal sneak peeks of upcoming products, or share the story behind your brand. You can also pass out VIP badges printed a QR code that gives exclusive access to videos of these behind-the-scenes moments. This approach humanizes your business and fosters a deeper connection with your audience.

    Captivate Your Audience

      Incorporating the Academy Awards into your business marketing plan can be a strategic and entertaining way to boost brand visibility and engagement. Grab the spotlight and make your brand stand out. Lights, camera, action – it’s time to give your business the Oscar-worthy marketing it deserves!

      Picture of AJ Jewell

      AJ Jewell

      Amber "AJ" Jewell started at in 2016 as a part-time admin assistant, quickly moving to be the 'Duchess of Flow" - making sure that the office is flowing smoothing. AJ is also an award-nominated author, homeschooling parent of three, an avid reader, and a college student.
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