Ideas

We’re Open!

Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.

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Continued Support During A Lockdown

With so many businesses being put on standby – whether because of financial difficulties or being temporarily shut down – people are banding together in an effort to help. We are all starting to learn who is actually essential in running things throughout the country, who is willing to help others, and the importance of business support. Waiters, bartenders, physical trainers, school teachers, and many others are currently trying to figure out how to make ends meet.

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Advertising During A Pandemic

There are several areas of our lives in which we are trying to feel out what to do, how to do it, and what hurdles we will face. A huge one for business owners right now is how – and if – we should advertise.

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Good Vibes During Hard Times

Today, I sit in my home for the third week, anxiously awaiting the day that the stay-at-home order (due to COVID-19) is lifted. As it is, there is at least the rest of this month left of being at home, people working remotely, children learning through online classes, and only “essential” businesses and activities being permitted. While we all sit and wait, people are beginning to deal with regular panic attacks and depression. So what can we do to help stifle the negative energy that is surrounding us during these trying times?

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Homeschool for Professionals

Most of us are working from home; the spouses of essential employees hope that nothing is brought into their homes; and many schools have been cancelled through the end of the school year. Parents are being thrust into homeschooling their kids, many of who have no idea how to do this – especially while being a working parent.

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The Social Caterpillars

For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.

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Productive in Your PJs

With everything going on in the world right now – particularly because of the coronavirus (COVID-19) – many employees are now having to work from home in order to make sure that business continues as well. For those who are not used to working remotely, the idea of trying to work from the comfort of your home can seem intimidating.

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Pick a Name, Any Name

Some people don’t even know that creative job titles are a real thing, but most who do are extremely opinionated. They either think that these crazy titles are all absolutely awesome or they find them to be entirely unprofessional. Maybe you’re considering this fun and quirky way to put a spring in the step of your brand. If that’s the case, I’m here to give you some thoughts to consider…

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Put Your Feelers Out There

I believe wholeheartedly in following up with customers. Many times, follow ups are the best way to create repeat business. It’s also a great way to check in on how you are doing and see if there’s anything you can improve upon. I’ve recently read some articles about about exactly this. Different people have different ideas on how much is “too much checking in”…

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