Debunking The Advertising Rule Of 7
November 13, 2015
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It’s not the idea of repetition that’s we’re questioning here. Repeating your message is key. It’s the number. Why 7? You’ve heard it often enough,
Ideas
Planning For When Summer Turns To Fall
August 27, 2015
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It’s true, the signs are all there. Heat waves are harder to take. Days at the beach don’t hold the allure they once did. We
Signs, Signs, Everywhere A Sign
August 5, 2015
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If you think about how many signs you see in one day it’s probably a far larger number than you expect. Like the song says,
Why We All Really Do Need Vacations
July 24, 2015
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Let me start by saying there is no self interest at work here. None at all. There’s nothing wrong with a healthy work ethic, except
Five Fun Facts About Mugs
May 7, 2015
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Mugs are an incredible way to promote your business, cause or event. Not only are there limitless choices of color, size and style, but there’s
What Is Good Service?
March 19, 2015
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Now that sounds like a pretty simple question, on the surface anyway. We all know what good service is, don’t we? We certainly are able
Why Printed Calendars Still Matter
January 8, 2015
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Last year, at just about this time, I wrote (vented) here about the disappearance of my promotional calendar from a real estate agent we used for
Must Have Promotional Products For Startups (Everyone Else, Too)
October 17, 2014
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Recently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed
What To Know To Grow Your Small Business
April 30, 2014
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Saw this answer to a reader question the other day from an entrepreneur (@yaneekpage) and it got me to wondering how many people have the very
Spring Cleaning: Essential For Business Too
April 8, 2014
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It’s finally o.v.e.r. The longest, coldest, most stubborn winter in recent memory is at last drawing to a close. A March Madness champion has been
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