Building Content on Multiple Platforms

One of the best pieces of advice that I have heard from him is the use of content on multiple platforms. You may have heard me talk about this briefly on the Big Promo Cast, since the concept is such an important one in marketing.

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Using Video Content in Marketing

Videos are a great way to create content that your customers will enjoy. They also have the potential to go viral and reach people who wouldn’t otherwise be exposed to what you’re selling.

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Sam Walton’s Business Success

All the way until his death in 1992, Sam Walton maintained his beliefs in taking care of his customers and associates. He took the road less travelled and ignored the mainstream rules that he believed didn’t work for him.

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