In what might be considered a pre-emptive attempt to monitor itself, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code
While dogs have “The Dog Whisperer”. their feline counterparts were left woefully neglected on the small screen. Which makes news of a TV show, “Housecat
This month’s Advertising Age carried a news story about pharmaceutical companies and their advertising of prescription medications to consumers. They’re the commercials we’ve all come to
This week, Dunkin Donuts pulled an online ad featuring benign and smiling TV hostess Rachel Ray. The reason? The black and white scarf (chosen by
UPDATE: A survey of 100 chief marketing officers (CMOs) by The CMO CLUB (a professional organization for marketing professionals) reveals that, “Despite reports to the contrary,
I’m going to sound so old when I admit this… but I remember the gas lines in the early 1970’s and hoping the tank didn’t
In a tightening economy, keeping customers (and winning new ones) is more important than ever. It can mean the difference between getting by and going
t’s what I think every time I hear the carefully produced versions of my favorite songs as part of a TV commercial that’s trying to sell me a cheeseburger or cell phone service. Sometimes I love the song, other times it’s one I can’t stand – either way, packaged in the commercial it’s just ruined for all time. I never listen to it the same way again.
In elementary school, most people think of the three Rs as reading, writing and arithmetic, but a different set of Rs is also ingrained into
Mark Cuban – blogger, professional sports team owner, and full-of-himself entrepreneur displays his entrepreneurial prowess in his article A Couple of My Rules for Startups Cuban offers
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381 Casa Linda Plaza Ste. 200
Dallas, Texas 75218 USA
