There are things in this world affecting us that we can’t control. There are others, however, that we can do something about. Sometimes, federal and state legislation will affect your business.
For many people, taking care of customers is like maintaining a marriage. You spend time with them and give them what they need to make it work.
When you start giving away (or selling) items that don’t make sense with your brand, people notice. The best way to be remembered is to match up your promo products with your solid brand. Sure, you can get fun and creative. But try to make it make sense.