Rants

Brand Development
AJ Jewell

Let’s Talk About the Hard Stuff – in Advertising

From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

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Employees
AJ Jewell

Giving Employees a Push Toward Healthy Lives

The company provided the option of health insurance, but also wanted their workers to take other steps. They could stop smoking, track how much they exercised, or create meal plan, and then be rewarded. Yup, Company X would reward their employees for taking care of their bodies.

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Brand Development
AJ Jewell

The Shift to Modern Branding

It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.

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Fun Stuff
AJ Jewell

Taking the Jump When All You Know is Fear

For most of my life, I have been intimidated by JRR Tolkien…All I had heard was, “Yeah, he may go on for a page and a half about that tree, but he’s a good author.” That is not something that I wanted to invest time into.

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Brand Development
AJ Jewell

Recognizing Each Piece of the Puzzle

Teamwork is made up of people with different abilities and talents. Success depends on it. As they say, “no man is an island.” Not only is it important to incorporate this in the challenges that a company may face, but it is equally as important to give recognition for it.

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FAQs
AJ Jewell

Saving Your Sanity Through Having Your Own Space

Sometimes, all we need is a little space. If you’re feeling overwhelmed, overworked, and simply frayed, trying giving yourself some space. That may mean space away from what you’re working on – taking a week off! – or some distance between yourself and people around you.

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Current Events
AJ Jewell

The Key to Achieving Your Goals

Creating goals is a great way to push ourselves. What is more important, though, is sticking to them…There are so many different ways that can approach meeting a goal. Find what works for you and go for it.

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Industry News
AJ Jewell

Why Internal Promotions are the Way to Go

Some managers may say that directly hiring someone outside of the company to fill in the empty management position would be easiest. At the moment, it probably is; but look at the long-term effects.

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FAQs
AJ Jewell

Mind the Expiration Date

Did you know that there are expiration dates on several other items that should absolutely not be ignored? Most of these are actually safety items, so it is especially important to check expiration dates to make sure that they are still safe to use.

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