Let’s Talk About the Hard Stuff – in Advertising

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Source: partial image from Gateway Foundation blog post, What is Alcohol Awareness Month?

As a society, we are constantly exposed to advertising. From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

The key to dignified advertising for difficult subjects is to acknowledge the complexities of the topic and approach it from a place of understanding. This means avoiding oversimplifying or making light of the subject, and instead focusing on the underlying emotions and experiences of those affected. It’s also important to recognize that there is not a one-size-fits-all approach. Different people may have different points of view and experiences, and it’s important to acknowledge that.

Advertisers should also be aware of their own biases and assumptions when it comes to these subjects. By recognizing their own potential blind spots and biases, they can ensure that their messaging is respectful and inclusive. Additionally, they should strive to ensure that their ads don’t perpetuate stereotypes or create false narratives.

Finally, it’s essential that advertisers take into account the potential impact of their ads. It’s important to think about how the messaging may be received by different audiences and how it may affect public perceptions of the issue.

Ultimately, dignified advertising for difficult and taboo subjects is about being thoughtful and intentional in the approach. By considering these factors, advertisers can ensure that their messaging is respectful and sensitive to the topic at hand.

Source: @doveunitedstates, YouTube.com
AJ Jewell

AJ Jewell

Amber "AJ" Jewell started at BigPromotions.net in 2016 as a part-time admin assistant, quickly moving to be the 'Duchess of Flow" - making sure that the office is flowing smoothing. AJ is also an award-nominated author, homeschooling parent of three, an avid reader, and a college student.
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