So Quirky An Idea It Just Might Work…
Did you know there is an Elephant Appreciation Day? How about American Business Woman’s Day? Or, my own personal favorite, Be Kind to Editors
October 3, 2008
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Brand Development
The Message In The Re-Useable Bottle
Bottled water has become an unnecessary convenience that’s wasteful and thoughtlessly consumed. In fact, I’ve got a fresh supply of tiny little bottles in my
September 18, 2008
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Bag Sales Abound
Have you ever tried to count all the bags in your house? Backpacks, reusable shopping bags, those big paper ones with handles that we all
September 17, 2008
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Why It's Good To Be A Family Business
A fairly recent study by Oregon State University shows that building up the fact that your small business is “family” owned will positively influence the buying decisions of customers
September 13, 2008
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Your Fridge Gets 2.1 MILLION Views Each Year
Quite a lot of exposure for a business. Especially a small business. But just how do you get a piece of that action? Consider refrigerator magnets
September 8, 2008
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Online Yet Local At The Same Time
Came across this during the week and thought it was an intriguing idea. Using the internet to showcase local businesses to customers in their area. Sort
September 2, 2008
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Promotional Products Help Reward, Recognize Employees
There are lots of things that contribute to your success. Your product or service. Your technical knowledge. Your willingness to go the extra mile.
August 29, 2008
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Olympic Fever, Make It Work For You
Olympic fever has officially hit, and it seems everyone is watching, whether they planned to or not. Coverage of the games helped NBC beat
August 21, 2008
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Playing To Customers Pain Points
As a business owner, you know all about your prospective customer… their age, gender, economic and marital status, as well as something about their
August 19, 2008
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The Case Against Conventional Wisdom
In a recent BusinessWeek article, author Steve McKee discussed the ways business owners are using counter-programming principles to surprising effect. A counter-marketing (or what some might call counter-intuitive) approach
August 14, 2008
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