Category: Brand Development
It’s an old expression that’s a perfect fit for what happens when companies set about cutting expenses without thinking about the harm they do to themselves
Once upon a time, a brand could rely on billboards and signs, radio and TV ads, public relations efforts to promote itself and attract buyers.
It’s a basic human need to be a part of something bigger than ourselves. That’s why sports teams sell out stadiums. Why churches are filled.
When was the last time you watched a commercial on TV? Poured over an ad in a magazine or newspaper? Listened to a radio spot