Brand Development

How to Attract New Customers

Attracting new customers can feel like such a daunting task. It takes a huge amount of work, especially in the beginning. Oh, you’re putting in the work but still not raking in the new money? Well, perhaps you’re working on areas that aren’t as beneficial.

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Creating Positivity Through Supporting a Cause

Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.

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Branded Shoes x Crocs

Some people love Crocs shoes while others find it to not be their cup of tea. Well, Crocs seems to have set off to be even more of an acquired taste, I suppose, as they have teamed up with edibles to make custom branded shoes.

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SMS Marketing

Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.

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Get to Know Your Customers Day

Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one is on July 16: National Get to Know Your Customers Day.

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Making Lemonade

I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.

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The Mastermind: Daymond John

There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].

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