Brand Development

[ merch on a table ]
Brand Development
Rich Graham

Avoiding the Merch Madness

What happens when you order merch at the last minute?  Scrambling to find branded pens or tote bags before an event. Agonizing decisions around too

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Brand Development
AJ Jewell

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

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Brand Development
AJ Jewell

Dunkin’ Runs Out on America

Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

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[ Pringles X The Caviar Co ]
Brand Development
Rich Graham

Caviar on your Pringles?

Pringles joined forces with The Caviar Company for a unique collaboration: an unconventional pairing turned into a buzz-generating success story. What you need to know:✨

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Brand Development
AJ Jewell

SEO in the World of Social Media

More people than ever have been using social media to look for new brands and products. Almost all of your future customers are on social media, so it’s important that you set yourself up to be easily found. That is where SEO comes in.

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Brand Development
AJ Jewell

Will the UK Label-Free Sprite Bottles Change the Marketing of Drinks?

Parent company Coca-Cola is doing a trial in the UK of Sprite and Sprite Zero bottles without labels, stating that they want to make recycling their bottles even easier. Though the bottles are already 100% recyclable, this test will reduce the material used in production and minimize environmental impact.

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Brand Development
AJ Jewell

How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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