Brand Development

Making Lemonade

I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.

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The Mastermind: Daymond John

There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].

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Putting Out the Fire of Bad Reviews

We all will get bad reviews sometimes. Unfortunately, we can’t make everyone happy in this world. That’s just the way of it. And when those times do occur, it can be almost terrifying how easily these unhappy consumers can spread the word to potential customers.

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Words of Wisdom

In business, we sometimes hit road blocks that we’re not sure how to overcome. We become tired, complacent, and struggle with motivation. In those times, we often simply need a pick-me-up.

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The Other PPE

We all know that personal protection equipment (or PPE) has been a prevalent topic lately. Everyone is looking for masks, gloves, hand sanitizer, and other products to help us try to flatten the curve. But there’s an entire section of products that folks may be missing out on: reusable items.

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We’re Open!

Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.

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The Generational Mix Up

Millennials often get a bad reputation over ridiculous misconceptions, thanks to being mistaken as Gen Z’ers. As a millennial myself, I often become annoyed at people thinking that my peers and I are off partying, blowing our money on new clothes, just starting out in the workforce, etc. I’ve honestly never quite been sure if people purposefully confuse millennials with Generation Z or if they are just ignorant of the age differences.

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Advertising During A Pandemic

There are several areas of our lives in which we are trying to feel out what to do, how to do it, and what hurdles we will face. A huge one for business owners right now is how – and if – we should advertise.

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The Social Caterpillars

For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.

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