How to Win Back Lost Customers
August 20, 2020
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Business is hard and losing a customer can be extremely discouraging. But all hope is not lost! It’s absolutely possible to win back customers.
Brand Development
Creating Positivity Through Supporting a Cause
August 18, 2020
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Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.
Infographic: The 6 Rules of Advertising
August 4, 2020
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Check out my six rules that you should always use when advertising…
Branded Shoes x Crocs
July 23, 2020
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Some people love Crocs shoes while others find it to not be their cup of tea. Well, Crocs seems to have set off to be even more of an acquired taste, I suppose, as they have teamed up with edibles to make custom branded shoes.
SMS Marketing
July 21, 2020
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Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.
Get to Know Your Customers Day
July 16, 2020
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Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one is on July 16: National Get to Know Your Customers Day.
Making Lemonade
July 14, 2020
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I have a very enthusiastic eight-year-old who is always looking to be a better person. In her pursuit of making her own way in this world, my daughter (let’s call her Bea) decided that she wanted to start her own business…And then COVID-19 happened.
Free Help: Why You Should Consider Interns
July 9, 2020
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A big question looms for other organizations and businesses: What’s in it for us? What are the benefits to having an internship?
The Mastermind: Daymond John
July 7, 2020
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There are several business leaders in the world whom I admire…One of my favorites in Daymond John [entrepreneur, author, brand consultant, speaker, and co-star “Shark” on the TV series Shark Tank].
Putting Out the Fire of Bad Reviews
July 2, 2020
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We all will get bad reviews sometimes. Unfortunately, we can’t make everyone happy in this world. That’s just the way of it. And when those times do occur, it can be almost terrifying how easily these unhappy consumers can spread the word to potential customers.
