Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.
We all will get bad reviews sometimes. Unfortunately, we can’t make everyone happy in this world. That’s just the way of it. And when those times do occur, it can be almost terrifying how easily these unhappy consumers can spread the word to potential customers.