Current Events

Making the Most of Industry Trade Shows

Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.

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How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

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Product Showcase: Valentine’s Day

When you walk into any shop during February, you will see red and pink hearts everywhere. It may seem like marketing for Valentine’s Day is simple – and it can be. But you can do more than simply cut construction paper to look like hearts, placing them over massive signs that say “SALE.”…Here are some other options that might cause your customers to stop and soak in your brand.

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Best Practices for Leveraging Influencer Marketing

By partnering with individuals who have a significant and engaged following on social media platforms, businesses can tap into a ready-made audience and elevate their brand. However, the success of influencer marketing isn’t guaranteed; it requires careful planning and execution.

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Unplugging from Social Media at Work

In an era dominated by digital connectivity, our smartphones have become ubiquitous companions…However, the constant lure of social media and the compulsion to check our phones can have detrimental effects on our productivity, focus, and overall well-being, particularly in professional settings such as the workplace or business meetings.

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Celebrate National Wine & Cheese Day with Goodies

Every year on July 25th, National Wine & Cheese Day is celebrated, honoring the rich history and diverse flavors of the pair. For businesses looking to engage with their customers and celebrate this delicious occasion, incorporating wine and cheese promotional products can be an excellent strategy.

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