What Makes For A Good Logo?
A logo is one of the most important marketing tools your business can have, and something that truly requires thought, money and planning. There’s
July 18, 2008
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Ideas
Sponsorship And Your Small Business
A recent post in the online Small Business Branding talked about the absurdity of McDonald’s being the official restaurant of Beijing for the 2008 Olympic Games. Not known as
July 8, 2008
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All American Marketing
The 4th of July is nearly upon us, and this All-American holiday gives us a good opportunity to discuss patriotism in marketing. Before the 9/11 attacks,
July 2, 2008
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No Flash, No Glory, But Still A Heck Of A Deal
With all the many gadgets we have at our command these days, it’s sometimes surprising to find so many of us still clinging to something
June 25, 2008
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Free Gas Anyone???
It’s the promotional offer more and more business owners are making these days. With prices per gallon at, or over, $4 all across the
June 22, 2008
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Guerrilla Marketing That Works For Small Business
There’s a fantastic online resource for small business owners at the Kiplinger Business Resource Center — forecasts, recommendations, a business resource library and more —
June 5, 2008
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Effective Introductions: Avoiding the Barf Factor.
During a recent presentation, I was discussing the importance of being able to deliver a clear, concise message when you first meet with a prospect.
June 4, 2008
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How Astrology Can Be Used In Business
It’s galling to true astrologers that the science to which they dedicate their efforts is so universally maligned. Our modern, tecnno-savvy, gadget-driven world has no
June 3, 2008
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Overcoming Sales Objections
In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential
May 29, 2008
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How To Help Your Business Stand Out
It’s one of those questions that every business owner asks at one time or another… how to rise above the competition and show customers you’re
May 29, 2008
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