Burt’s Bees, known for its lip care line, has teamed up with Amazon to present “Screencare” sets. These sets of skincare products are specifically coupled with Amazon Prime Video’s lead genres in mind.
“We owe it to ourselves to take a moment each day to pause, recharge, and revitalize,” says Lindsay Lohan. “I’m proud to partner with Pure Leaf to promote the importance of taking a daily tea break because no matter what you do, we all deserve the time to reset and refresh.”
Working directly with athletes has allowed Celsius to advertise within the games but avoid much of the cost. However, Rule 40 of the Olympic Games places several stipulations on what marketers and athletes can and cannot do.
While “Swifties” sit on the edge of their seat, waiting for the Chairman of the Tortured Poets Department to drop more music, Swift is a promotional mastermind. Love her or hate her, she knows how to set the stage for breaking records over and over again.
On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.
Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.
Publicis Health – a part of Publicis Groupe – was brought before the New York Supreme Court due to its workings with Purdue Pharma in advertising prescription opioids…Attorney generals around the country gathered together to take this company to court, stating that Publicis Health engaged in “predatory and deceptive marketing strategies.”
Parent company Coca-Cola is doing a trial in the UK of Sprite and Sprite Zero bottles without labels, stating that they want to make recycling their bottles even easier. Though the bottles are already 100% recyclable, this test will reduce the material used in production and minimize environmental impact.
Networking is a vital part of business…Unfortunately, networking events can be nerve-wracking. Finding them, meeting new people, presenting a thirty-second intro, knowing what to say – it seems like a lot. It doesn’t have to be, though.
Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.
381 Casa Linda Plaza Ste. 200
Dallas, Texas 75218 USA
381 Casa Linda Plaza Ste. 200
Dallas, Texas 75218 USA
