What Happens When Advertising Goes Angry
January 18, 2009
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When I first read this, I thought it was a joke… one of those ONION stories that keep you chuckling to yourself all day long. Only this isn’t
Success Stories
One Way To Use Twitter For Business
January 15, 2009
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And then there’s this… an intriguing blog telling the story of CoffeeGroundz Cafe in Houston, TX, a coffee shop who found a unique way to
The Lessons Family Guy Teaches Every Business
January 11, 2009
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My best friend Kim has been after me for at least the last year to catch an episode of Family Guy. She swears it’s right up
Black Friday's Not So Black Numbers
December 5, 2008
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ONE MORE THING, this from online The Motley Fool, on what consumers did on Friday… and some insight into why. And one remarkably insightful quote: Consumers simply
ASI Survey: Promotional Products More Cost Effective
November 16, 2008
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With the economy uncertain, it’s comforting to see that promotional products, also known as ad specialties, outperform other types of business advertising… by a lot.
"I'm A MAC" and "I'm A PC" Branding Lessons
October 26, 2008
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As someone who works in advertising, I often watch commercials… looking for ideas, successes, failures and trends I can use to help my clients. One
New Survey Shows Businesses Benefit From Telecommuting
October 24, 2008
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Here’s a bit of news that’s near and dear to my heart… telecommuting from my home office as I do, and have for some
Small Business Owners Confidence Up 2 Months Running
August 26, 2008
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You’d think the pollsters, with the 2008 election so tantalizingly close, would have their hands full with weighty questions on party and platform. And yet,
"This Is Your CEO Speaking, How Can I Help You?"
June 12, 2008
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It’s a daring move, but well worth the effort. A recent story in Business Week presents this rather unique approach to building trust and credibility with your customers and
Overcoming Sales Objections
May 29, 2008
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In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential
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