Success Stories

Brand Development
AJ Jewell

Let’s Talk About the Hard Stuff – in Advertising

From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

Read More »
Brand Development
AJ Jewell

The History and Successful Marketing of OREO

Overall, the OREO cookie has been a success story for the National Biscuit Company. It has become one of the most recognizable snacks in the world and its marketing efforts have been instrumental in its success.

Read More »
Success Stories
AJ Jewell

Spotlight: Jerry Jones

Some people simply know a good deal when they see it. This seems to be the case with Jerry Jones, owner of the Dallas Cowboys NFL team in Dallas, Texas.

Read More »
Brand Development
AJ Jewell

Spotlight: A.A. Milne

Alan Alexander Milne, better known as A.A. Milne, was a well-known playwright and author of children’s poetry and short stories. He was also a famous screenwriter in the late 1910s-early 1920s. But he was not popular from any of those endeavors. In February 1924, an appearance from a “silly ol’ bear” was made in a poem titled “Teddy Bear,” which was first published in ‘Punch’ magazine.

Read More »
Brand Development
AJ Jewell

Recognizing Each Piece of the Puzzle

Teamwork is made up of people with different abilities and talents. Success depends on it. As they say, “no man is an island.” Not only is it important to incorporate this in the challenges that a company may face, but it is equally as important to give recognition for it.

Read More »
FAQs
AJ Jewell

Saving Your Sanity Through Having Your Own Space

Sometimes, all we need is a little space. If you’re feeling overwhelmed, overworked, and simply frayed, trying giving yourself some space. That may mean space away from what you’re working on – taking a week off! – or some distance between yourself and people around you.

Read More »
Current Events
AJ Jewell

The Key to Achieving Your Goals

Creating goals is a great way to push ourselves. What is more important, though, is sticking to them…There are so many different ways that can approach meeting a goal. Find what works for you and go for it.

Read More »
Brand Development
AJ Jewell

Product Showcase: Sports

Cheering on your favorite teams can be just as fun as playing! People can get super excited and want to show off their pride.

Read More »
Ideas
AJ Jewell

Using Rewards to Keep Them Coming Back

It’s interesting how getting a small stamp or hole punch or an email that you have received points can make a person feel so happy…And the more they feel that excitement, the more often they will return.

Read More »