With the economy uncertain, it’s comforting to see that promotional products, also known as ad specialties, outperform other types of business advertising… by a lot.
As someone who works in advertising, I often watch commercials… looking for ideas, successes, failures and trends I can use to help my clients. One
Here’s a bit of news that’s near and dear to my heart… telecommuting from my home office as I do, and have for some
You’d think the pollsters, with the 2008 election so tantalizingly close, would have their hands full with weighty questions on party and platform. And yet,
It’s a daring move, but well worth the effort. A recent story in Business Week presents this rather unique approach to building trust and credibility with your customers and
In sales, objections are great. Yes, that’s right. Objections are at the heart of an adrenaline surge for any professional salesperson. You see, when potential
In a perfect world, promotional products would be a line item on every organization’s budget not to be scratched come bad economy or cutbacks. They
It has been said the easiest way to get something done is to do it yourself. Well this is one theory, my theory is it
Truthfully, all I could remember about him that was he was big and lumbering and his pants sat well below his waist, but he knew
Everybody loves something for nothing. Well, almost nothing. McDonald’s is giving away McSkillet Burrito’s tomorrow and Friday, but you gotta buy a drink. No big