AJ Jewell

Brand Development
AJ Jewell

Will the UK Label-Free Sprite Bottles Change the Marketing of Drinks?

Parent company Coca-Cola is doing a trial in the UK of Sprite and Sprite Zero bottles without labels, stating that they want to make recycling their bottles even easier. Though the bottles are already 100% recyclable, this test will reduce the material used in production and minimize environmental impact.

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Employees
AJ Jewell

Why Thanking Mentors Matters

Mentorship is a valuable aspect of personal and professional growth. As individuals benefit from the wisdom and experience of their mentors, expressing gratitude becomes not just a courtesy but a meaningful gesture that fosters a positive mentor-mentee relationship.

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Employees
AJ Jewell

Demonstrating Leadership: Actions That Speak Louder Than Words

Leaders can be seen everywhere: managerial staff of a company, those in charge of projects, and even people who simply want to make a positive impact in their community. There is no threshold of requirements in being a leader. The following are key actions you can take that demonstrate leadership and can propel you into the right direction for your goals.

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Current Events
AJ Jewell

Making the Most of Industry Trade Shows

Getting in the right mindset for a trade show can make a huge difference in your experience. Once you’re there, make the most of it by following through on key steps that you already prepared for. It isn’t done when the show is over, though. Industry trade shows only reap benefits if you finish what you start.

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Brand Development
AJ Jewell

How to Leverage Influencer Marketing in 2024

At the end of every year, industries around the world make predictions about trends they will see in the new year. This anticipation is crucial to business as it allows companies to prepare for those educated guesses…Each year brings new challenges to the marketing world, but we can tackle these hiccups head on by glancing forward.

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Brand Development
AJ Jewell

Incorporating the Academy Awards into Your Marketing Plan

Hollywood’s finest gather to celebrate cinematic achievements, surrounded by the glitz and glamour of the ceremony. Savvy marketers everywhere can leverage this cultural phenomenon to elevate their brand and engage their audience. Here are three ways to use the Academy Awards hype to bring attention to your own brand.

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BigPromotions.net
AJ Jewell

Product Showcase: Creative Ideas for Leap Year

2024 is another leap year – an additional day at the end of February to make up for the extra 6 hours it takes to travel around the sun in a year. Take advantage of this unique day by incorporating it into your marketing. Play on the word ‘leap’ for some creative ideas…February 29th can be your new best friend every four years.

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BigPromotions.net
AJ Jewell

Why & How Promotional Products Work

In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.

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FAQs
AJ Jewell

Middle Child Syndrome, Part 2: How Businesses Can Still Shine

If you read last week’s blog post, you saw how some businesses may suffer from being treated similar to the middle child in a family. Middle Child Syndrome can be difficult whether in a family or in business. Those in the middle struggle with falling through the cracks and being expected to follow suit without any instruction or guide. While being treated like a middle child in business can present its challenges, there are strategies that companies can employ to overcome the syndrome and thrive…

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