Why & How Promotional Products Work

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In the competitive landscape of today’s business world, standing out from the crowd is essential for success. Promotional products have emerged as a powerful marketing tool, offering businesses a unique way to connect with their audience and drive sales. From branded pens to custom apparel, these tangible items leave a lasting impression on customers, fostering brand loyalty and increasing overall revenue.

The Facts

Based on the 2021 Consumer Report from Promotional Products Association International (PPAI), 94% of consumers like receiving promotional products! If you aren’t handing them out, you need to start.
83% say that a promotional product makes an experience more enjoyable.
63% have passed on a promotional product to someone else (which increases your visibility).
When asked if they would like to receive promotional products more often:
31.8% said they somewhat agree
39.5% said they strongly agree
51% said they strongly agree with the statement “I’d rather receive a promotional product than see sponsored posts or advertising on my social media newsfeed.”
Promotional products have a longer advertising lifespan than other mediums. The number of consumers who keep a product for 5+ years is almost equal to the total of those who keep products anywhere between 3 months and 3 years.

What do branded products really do?

  1. Enhanced Brand Visibility:

Turn customers into brand ambassadors by giving them products that they love. When they wear a t-shirt with your company name on it, they become a walking billboard. Coffee mugs at the office show off your business, too. Spread your name at bookstores as they walk through aisles with branded totes.

  1. Building Lasting Impressions:

Not only are promotional items a longer-lasting advertisement, but they also create a sensory connection with the brand. Holding a pen or wearing a hat will bring back that brand recognition, even subconsciously. People are more likely to recall a brand that gave a useful and memorable promotional product.

  1. Cost-Effective Marketing Strategy:

Promotional products offer cost-effective options compared to other advertising channels. The return on investment (ROI) is typically high, thanks to prolonged exposure. Also, bulk ordering allows for significant cost savings.

  1. Customer Loyalty and Retention:

Tangible gifts tend to demonstrate a level of appreciation that means more than words. Businesses can use promotional products to foster a sense of loyalty among customers, making repeat customers more likely to make additional purchases.

  1. Incentives for Customer Engagement:

What better way to encourage engagement than with a giveaway? “Free gift with purchase” or a prize for a social media contest can entice customers – or even potential customers – to get involved. This will get conversations started around your brand, as well as creating opportunities for long-term relationships.

Using branded merch

Branded items are a versatile and effective tool for businesses looking to improve sales and enhance their overall marketing strategy. From increasing brand visibility to building customer loyalty, these portable advertisements offer a unique way to connect with audiences in a meaningful and lasting way. When integrated strategically into a marketing plan, promotional products can contribute significantly to a business’s success in today’s competitive marketplace.

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AJ Jewell

Amber "AJ" Jewell started at BigPromotions.net in 2016 as a part-time admin assistant, quickly moving to be the 'Duchess of Flow" - making sure that the office is flowing smoothing. AJ is also an award-nominated author, homeschooling parent of three, an avid reader, and a college student.
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