Trade Show Follow Up: When Failure Is Not An Option
Now that the Consumer Electronics Show has come to a close, it’s a good time to take a look at one of the most vital
January 10, 2011
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Brand Development
What Every Business Gift Needs: The WOW Factor
Just as for your personal gifts… business gifts really need to have a WOW factor. That half second after the packaging is removed when the
December 13, 2010
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Brand Development
Lessons from the front: How NOT To Do Email Marketing from Chili’s – No Place Else!
I’ve been a customer and fan of Chili’s for a long, long time. In fact, my ex-father in law actually built the first one in
November 17, 2010
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Color Basics Behind Building A Brand
You can’t help but appreciate color at this time of year. In many places fall foliage season is in full swing. The days are getting shorter, and
October 6, 2010
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Share Your Passion For Football… Build Your Business Too
Football fans are some of the most loyal, most passionate souls you’ll find anywhere. They’ll brave the elements for you. They’ll cheer your wins and
September 28, 2010
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Why It's Good To Follow Up… And Follow Up Some More
Math might not be your strong suit, but the numbers in a recent piece in Marketing Wizdom — Why 8% of Sales People Get 80% of Sales
September 16, 2010
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Summer's Over… Holidays Are Coming… Time To Get Going
Hard to believe but true… it’s time for the lazy, hazy days of summer to give way to the productive and efficient days of autumn.
August 31, 2010
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Since When Are Bad Manners Good For Business?
Am I the only one who’s noticed that more and more businesses just don’t care about service anymore? That bad manners and an indifferent attitude
August 19, 2010
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Single Use Plastic Bags On Their Way Out
Not surprising that California is the first state in the nation to enact legislation banning those landfill clogging, single use plastic bags… affectionately known as
June 8, 2010
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More Than Toys And Trinkets: Powerful Advertising
As our economy continues to “recover”, marketing budgets have remained under nearly constant scrutiny. When money’s tight, the temptation to cut advertising spending is almost
May 21, 2010
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