Promotional Products Are Perfect For Back To School
You can almost feel it in the air… summer is passing… the days are getting shorter… the kids are getting antsy. The back to
August 8, 2008
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Brand Development
Curbing The Almighty Influence Of The Pen, Pad & Mug
In what might be considered a pre-emptive attempt to monitor itself, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code
August 6, 2008
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5 Reasons Marketing Pieces Fail
So many businesses, especially small ones, make the mistake of thinking they can skimp on marketing materials. When the economy is tight like it is
August 3, 2008
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The Essentials Of Email Marketing
These days it seems we all communicate regularly by email. With this form of communication quickly becoming the standard, widely available on easily carried devices,
July 25, 2008
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What Makes For A Good Logo?
A logo is one of the most important marketing tools your business can have, and something that truly requires thought, money and planning. There’s
July 18, 2008
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Sponsorship And Your Small Business
A recent post in the online Small Business Branding talked about the absurdity of McDonald’s being the official restaurant of Beijing for the 2008 Olympic Games. Not known as
July 8, 2008
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Promotional Products: The Numbers Speak For Themselves
Let’s face it, everyone hates commercials… hates the idea of being “sold”… maneuvered into buying a product or service they don’t need. As people
July 5, 2008
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All American Marketing
The 4th of July is nearly upon us, and this All-American holiday gives us a good opportunity to discuss patriotism in marketing. Before the 9/11 attacks,
July 2, 2008
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No Flash, No Glory, But Still A Heck Of A Deal
With all the many gadgets we have at our command these days, it’s sometimes surprising to find so many of us still clinging to something
June 25, 2008
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Free Gas Anyone???
It’s the promotional offer more and more business owners are making these days. With prices per gallon at, or over, $4 all across the
June 22, 2008
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