Sometimes, even the best laid plans may not prepare you for what lies ahead. This is not fool proof. But in many cases, having a plan can be the difference between thriving and losing your business during a major change or disaster.
Salespeople usually focus on one main goal: making the sale. But we all know that sales is about building relationships. We need to create conversations and build trust with our customers. One way to do this is through follow ups.
Since we started the Big Promo Cast, I’ve had quite a few people ask me about starting their own podcast. Each person has had a great idea for a podcast and they’ve been asking some great questions. My first and foremost piece of advice is this: just start!
Even if I’m not placed in a leadership role, it’s my mission to make sure that everything gets handled…Through all of my endeavors, I’ve learned a thing or two about leadership – which isn’t always the same thing as management.
Throughout all of this [pandemic], the promotional products industry has been given the opportunity to help businesses who are struggling to stay open, as well as essential businesses. We’re able to assist with continued marketing while still helping flatten the curve. Our industry has seen a ton of new products – and old products revived. The next hot item: antiviral apparel.
Many companies participate in humanitarian efforts. Some will choose what they do and who they support based on issues that are near and dear to the hearts of the management. Others may poll their employees to see what would be best received.
Check out my six rules that you should always use when advertising…
One of the best things that you can do for your employees is to help them reach their goals. Find out what they want to do, what they’re passionate about, and their level of ambition.
Do you use text messaging for your marketing? It’s steadily becoming more and more common for companies to text their customers for various reasons: let them know of an upcoming sale, give words of wisdom, and simply check up on them.
Days like National Cheesecake Day (July 30) and National Tortilla Chip Day (February 24 – which is also my birthday!) tend to bring a smile to face. Another great one is on July 16: National Get to Know Your Customers Day.
381 Casa Linda Plaza Ste. 200
Dallas, Texas 75218 USA
381 Casa Linda Plaza Ste. 200
Dallas, Texas 75218 USA
