Running Your Business

Abundance From the Full Flower Moon

Businesses can use this time of the year to focus on growth and expansion. This might involve setting new goals and targets, developing new products or services, or expanding into new markets.

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Let’s Talk About the Hard Stuff – in Advertising

From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

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Applying the Pareto Principle Throughout Your Day

Pareto observed the relationship between wealth and population, in Italy and abroad. He noticed that, in general, 80% of the land was owned by 20% of the population. Thus, the Pareto Principle – also known as the 80/20 Rule – was born.

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The Shift to Modern Branding

It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.

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