Running Your Business

Product Showcase: Bakeries

Many wonderful conversations have happened when surrounded by the smell of freshly baked bread. I think it’s important to encourage the type of atmosphere that is often associated with specific stores and shops.

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Using Technology to Improve Your Work

Can you imagine being a store owner in the Wild West? … You didn’t even have air conditioning to cool off on a hot summer day! Thanks to technology, times have definitely changed. But are you making the most of the technology that you have?

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Product Showcase: Optometrists

My 10-year-old recently got glasses after struggling to see. The optometrist whom she saw was phenomenal, giving my daughter just the right amount of information as to what would happen next and what she needed. If you work with an optometrist, it can be great to see how you can better reach your patients.

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Product Showcase: Wine Exclusives

This time of year, many people are getting out there to enjoy their wine. Wineries are opening up for tours, vendors supply wine at various events, and wine tastings are abundant. Whether you sell wine online through subscriptions, own a beer and wine store, or run your own winery, it’s important to have customers that keep coming back to you.

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Connecting With Clients Through Emojis

Part of marketing is speaking the language of your audience. So when you’re getting ready to write that blog post or send that newsletter, consider throwing in a few emojis so that your audience feels more connected to you.

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