Brand Development
How Small Businesses Can Thrive
Increasing traffic and revenue for small businesses requires a combination of online and offline strategies – but it doesn’t have to be difficult.
May 2, 2023
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Running Your Business
Employees
Handling the Cyber Safety of Confidential Information
In today’s digital age, protecting confidential information has become more important than ever. Companies need to take steps to ensure that their sensitive information is kept safe from hackers and other potential threats.
April 20, 2023
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Brand Development
Let’s Talk About the Hard Stuff – in Advertising
From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.
April 18, 2023
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Brand Development
The History and Successful Marketing of OREO
Overall, the OREO cookie has been a success story for the National Biscuit Company. It has become one of the most recognizable snacks in the world and its marketing efforts have been instrumental in its success.
April 6, 2023
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Brand Development
Five Tips to Selling Crafts and Homemade Items Online
If you have a passion for crafting and a knack for creating beautiful, unique products, selling them online can be a great way to turn your hobby into a business. However, with so many sellers out there, it can be challenging to stand out and make sales.
April 4, 2023
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Running Your Business
Surprising Marketing Lessons from Shawshank Redemption
“The Shawshank Redemption” is a classic movie that tells the story of Andy Dufresne, a banker who is wrongfully convicted of murder and sent to
March 13, 2023
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Employees
Building a Company Culture of Thanks
Do you ever wonder how much your employees feel appreciated? If not, you should! Feeling valued by a company is one of the top reasons that someone will continue working there.
February 23, 2023
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FAQs
Applying the Pareto Principle Throughout Your Day
Pareto observed the relationship between wealth and population, in Italy and abroad. He noticed that, in general, 80% of the land was owned by 20% of the population. Thus, the Pareto Principle – also known as the 80/20 Rule – was born.
February 14, 2023
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Brand Development
The Shift to Modern Branding
It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.
January 19, 2023
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Ideas
Give Your Team a Boost With a Vision Board
If you haven’t been introduced, a vision board is pretty self-explanatory: create a board that visualizes the vision that you have going forward…Being focus-driven and surrounding yourself with positive vibes will alter the way that you approach challenges. It will also affect the decisions that you make whenever your goal is constantly in mind.
January 12, 2023
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