Running Your Business

Brand Development
AJ Jewell

How Small Businesses Can Thrive

Increasing traffic and revenue for small businesses requires a combination of online and offline strategies – but it doesn’t have to be difficult.

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Brand Development
AJ Jewell

Let’s Talk About the Hard Stuff – in Advertising

From television commercials to billboards to digital ads, we are surrounded by messaging from companies trying to get our attention and compel us to act. But when it comes to difficult and taboo subjects, it can be tricky for advertisers to know how to approach them with dignity and respect.

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Brand Development
AJ Jewell

The History and Successful Marketing of OREO

Overall, the OREO cookie has been a success story for the National Biscuit Company. It has become one of the most recognizable snacks in the world and its marketing efforts have been instrumental in its success.

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Brand Development
AJ Jewell

Five Tips to Selling Crafts and Homemade Items Online

If you have a passion for crafting and a knack for creating beautiful, unique products, selling them online can be a great way to turn your hobby into a business. However, with so many sellers out there, it can be challenging to stand out and make sales.

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Employees
AJ Jewell

Building a Company Culture of Thanks

Do you ever wonder how much your employees feel appreciated? If not, you should! Feeling valued by a company is one of the top reasons that someone will continue working there.

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FAQs
AJ Jewell

Applying the Pareto Principle Throughout Your Day

Pareto observed the relationship between wealth and population, in Italy and abroad. He noticed that, in general, 80% of the land was owned by 20% of the population. Thus, the Pareto Principle – also known as the 80/20 Rule – was born.

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Brand Development
AJ Jewell

The Shift to Modern Branding

It is now well known among marketers that emotion is the number one driving factor when it comes to purchases. While the general public tends to believe that their decisions are made based on logic, the facts point elsewhere.

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Ideas
AJ Jewell

Give Your Team a Boost With a Vision Board

If you haven’t been introduced, a vision board is pretty self-explanatory: create a board that visualizes the vision that you have going forward…Being focus-driven and surrounding yourself with positive vibes will alter the way that you approach challenges. It will also affect the decisions that you make whenever your goal is constantly in mind.

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