Running Your Business

Evaluation Time

Whether you struggle along through the weeks or are sitting back as the well-oiled machine manages itself, now may be the best time to reevaluate what’s working for your business, what’s not, and how you can keep up with your customers.

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Take a Break

One the biggest challenges…has been the lack of importance regarding mental health in the workplace. While recent years have shown that many employers recognize this need, far more companies still seem to struggle with the idea of taking care of their employees in this regard.

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Re-Open Prep

Re-opening your business during a pandemic can be a terrifying thought. There are different aspects of business – as well as how a lockdown has affected everyone – in order to be aptly prepared to re-open your doors. A huge question seems to be in regards to employees: how can we best take care of our company’s family?

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Why Buy the Cow…

Giving away too much can be just as detrimental as not giving away enough. When you charge for every small detail of your business, you risk coming off as either desperate or uncaring. However, when you provide free stuff constantly, you become at risk financially. You are still running a business and should always remember that.

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We’re Open!

Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.

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Continued Support During A Lockdown

With so many businesses being put on standby – whether because of financial difficulties or being temporarily shut down – people are banding together in an effort to help. We are all starting to learn who is actually essential in running things throughout the country, who is willing to help others, and the importance of business support. Waiters, bartenders, physical trainers, school teachers, and many others are currently trying to figure out how to make ends meet.

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Advertising During A Pandemic

There are several areas of our lives in which we are trying to feel out what to do, how to do it, and what hurdles we will face. A huge one for business owners right now is how – and if – we should advertise.

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The Social Caterpillars

For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.

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