We’re dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer’s silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It’s a…
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we’re dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs’ culinary journey, where Pop-Tarts meet edible gummies to decorate your… Crocs! These gummies…
Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as…can holders? Yeti releases a scorching $400 skillet that’s causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to…
With National Fried Chicken Day, KFC has dropped a summer merch line that’s finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao’s Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your ‘passport’ with stickers… Sounds fun, right? Just wait into the suprise ending….
In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane’s Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide – a perfect blend of the two brands’ identities. Crocs leverages partnerships with influential brands, such as Disney, Marvel, NBA,…
In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee’s rebranding campaign “Anything Flows” — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It’s inventive promotion in Joshua Tree, California, where they transformed…
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a ‘Start Me Up’ iced coffee maker, sadly it’s already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings. Apple’s latest reveal at the WWDC – not the Vision…
Smoothie King’s had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here’s the catch—it’s all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret…
Ep 162 05-25-2023 Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark’s new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We’re taking a closer look at this unique twist on java and evaluating whether…
‘Trend Jacking’ the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from ‘Coronation Flakes’ to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz. We also look at the world of collectible branded watches, starting with an unexpected story from Domino’s Pizza. Learn how these…
