The Success of a Cookie
The OREO cookie is one of the most beloved snacks in the world and has been around since 1912. The OREO cookie was created by the National Biscuit Company (Nabisco), and it quickly became a hit. It was the first commercially successful sandwich cookie and was a combination of two chocolate cookies with a white cream filling. In 1928, OREO went global, exporting cookies to Central and South America. Now, OREO can be found in over 100 countries around the world.
Marketing From All Sides
OREO’s marketing strategy has been one of the key factors in its success. Nabisco began marketing OREO cookies through print ads, radio ads, and even some television ads. They also started targeting children by creating the “Milk’s Favorite Cookie” slogan and launching the “Twist, Lick, and Dunk” campaign. This campaign was an instant success and it helped OREO become a household name.
The company also embraced technology in its marketing efforts. They launched the “OREO Lick Race” game on Facebook, which allowed users to compete against each other to see who could lick the cookie the fastest. This campaign was incredibly successful and helped to increase OREO’s online presence. The company has also been successful in creating new flavors of OREO cookies. They have released limited edition flavors such as blueberry, lemon, and red velvet, as well as seasonal flavors such as pumpkin spice and peppermint. These new flavors have helped OREO to stay relevant and keep their customers interested.
A Favorite of All
Overall, the OREO cookie has been a success story for the National Biscuit Company. It has become one of the most recognizable snacks in the world and its marketing efforts have been instrumental in its success. It has embraced technology and new flavors to stay relevant and continue to be a favorite snack for generations.