Categories for BigPromotions.net

Back to School

August 1, 2016 11:43 am Published by

As summer quickly comes to an end, we are all anticipating the back to school hustle and bustle. Teachers are finalizing lesson plans, kids are trying to get in their last few weeks of freedom, and parents are anxiously awaiting the day for the kids to get out of their hair again.
Back to School CalendarsOther than lesson plans, teachers have plenty more to think about and prepare. How will they use their creative juices to keep their students engaged? How will they decorate their classrooms? And what will make them memorable as a teacher? Educators also tend to think about how they can promote not only education, but their schools. Everyone has seen the “My kid is the best student ever at Such-and-Such Middle School.” Of course, there’s also banners for high school football championships, t-shirts for field day, and table covers for PTA meetings. Many times, a school district has what is called a Purchasing Department to fulfill the role of the getting these done. Just like any other company, they take bids from vendors and make sure that their budget allows for whatever they need. On the other hand, teachers usually have to provide their own supplies for their classrooms. This means not only things for the bulletin boards and posters for the room, but anything that helps distinguish the teacher and the school. Often times, teachers will pay out of their own pockets to buy T-shirts for their students to go on a field trip. PTAs also tend to order an outrageous amount of products displaying the school logo, name, etc. They sell these at fundraisers, do giveaways, and may even use them to promote future events.
So why are these so important to our school systems? In some cases, it’s simply related to school spirit. Students who express school spirit become better students. They perform better academically and are more active in school issues, as well as civil matters. More involvement and commitment to their education results in lower dropout rates. Many schools and districts will also use these items to boost enrollment. Colleges, in particular, try to boost their enrollment by passing out all sorts of pens, stickers, hats, etc., at college fairs. What better way to rack in more students – and more money – than by having a high schooler stare at a pen for eight hours a day, all while this pen is etched with your college’s name?
It is well known that teachers don’t get paid nearly enough (especially what they have to put up with) and school budgets are constantly strained. This is why affordable promotional products are so important. While big businesses can be a consistent customer and winning solution for your company, who wants to turn down business? Schools and teachers can be turned away from companies providing promotional items simply due to cost.
As a former educator, I know how important it can be to stamp your name on everything. Whether it’s your own name, your school’s name, or even your students’ names, putting it out there can help not only the students, but it can also help the teacher!
It’s nice to have reminders that the job you are doing is worth it every day.

Imprinted Calendars: Still Thriving In A Tech Obsessed World

October 6, 2015 9:59 am Published by

We’ve talked about this before, two years ago and then again earlier this year. It bears repeating, as now is the best time of year to order your own imprinted promotional calendars and be ready for the New Year. We’ve wondered in the past if tech had given the trusty promotional calendar the boot. It hadn’t.
EBF23E51-D442-4822-922F-7E1D9592214FTechnology marches on, and so we’re asking again. Has the imprinted promotional calendar seen its heyday? Has tech taken over? These days there are any number of electronic calendars to keep you on schedule and yet the imprinted calendar remains. It has permanence. You can touch it, use it anytime. And then, not every living soul on the planet is comfortable with technology or wants to use it every second of every day.
The latest research from PPAI shows that in 2011 a full 80% of homes and businesses continued to use a printed calendar. Here’s my (non scientific) thinking as to why that might be… (more…)

True Life Tale Of Imprinted Coffee Mug Heroics

September 18, 2015 10:58 am Published by

The story I’m going to tell you about an always under appreciated promotional product is true. The names and locations have been changed to protect a consumer from drowning in unwanted but insistent marketing efforts. DB651D06-8AF7-48CC-9978-7EDE68A2CE8F
My Dad is 81 years old, oxygen dependent, but still (by far) the smartest guy in the room. He lives alone, and has since my Mom passed last year. While he has every service (cleaning lady, cook, gardener, plow guy) imaginable at home, the house, without my mother, is too big. Too lonely for him. He’s warming to the idea of an assisted living community.
Now you see the need for secrecy. If his name and intention were made public the poor soul would be swamped under a deluge of glossy, multi page brochures. He’d be turning down event invitations left and right, and his phone would be ringing off the hook with cheery “check in” calls.
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Company Logos: First Impressions Made Everywhere

September 4, 2015 8:09 am Published by

You’ve probably noticed a few familiar company logos (Google, Verizon) have changed their look recently. Not anything drastic, more of a refresh and acknowledgement that we all view these logos on many different devices.
refresh-buttonHow does this apply to your business?
It shows how very important a logo is to a business.
The company logo is the face of your business, your first impression and professional stamp. There is a reason companies hire professionals to design them. Creating one looks simple (a 4 year old could do it, right?), until you sit before a blank screen and try to do it. There are an endless number of fonts to use, as well as styles like bolding, italics and underlining. Text spacing comes into play. Graphics and color must also be considered. (more…)

Signs, Signs, Everywhere A Sign

August 5, 2015 8:35 am Published by

If you think about how many signs you see in one day it’s probably a far larger number than you expect. Like the song says, they’re everywhere. Good signs attract attention, educate or provide vital information. They help you stand out. 00AF30C7-1EDD-4485-9F73-94D5E6C37556What makes a good sign. Readability. Location. Durability. How do you make a sign readable?

  • Less is more, as few words/symbols as possible
  • Dark letters, light background
  • Thicker, chunkier letters rather than fine, fancy fonts
  • Simple graphics

How do you locate a sign so more people will see it? Put it in front of as many pairs of eyes as possible. Anyone who’s driven in traffic knows that vehicle signs provide a nice source of distraction while sitting there waiting for things to move. It’s a great way to expose your company, and contact details to a wide, varied (some might say captive) audience. Lots of eyes, all looking for something else to look at besides break lights. (more…)

Five Fun Facts About Mugs

May 7, 2015 12:59 pm Published by

Mugs are an incredible way to promote your business, cause or event. Not only are there limitless choices of color, size and style, but there’s lots of room for whatever message suits your need.
aa10993c-8cf9-4627-92db-619d7b909ee6Here too you have lots of options. Business name and logo? Always a winner and a lasting reminder. Tag line you use for your business? Awesome choice. Your logo/mascot alone? Cool.
Mug lovers rave about their favorite bit of drinkware(more…)

Power Banks A Must For Power Hungry Devices

April 14, 2015 10:59 am Published by

At this point we can all agree that smartphones, tablets, laptops and the like are a huge part of everyday life. They’re here to stay. Amazingly there’s a survey from 2013 that finds most Americans would choose their technology over many things you thought never to do without. We do love our gadgets.
And our gadgets are hungry, hungry for power. 78A9D59B-3C07-40F9-A77B-F844BFE92787
But since battery life isn’t what we might wish, our devices loose power long before we loose interest. They must be fed regularly, and so there are charging stations in malls, coffee places and restaurants. We cringe if we see a low power warning on any screen, and smart techies now carry a portable power source.
Enter the power bank, a must for those times when an outlet isn’t available and a super functional way to promote your business to boot. The handy little device is called a power bank because it stores electrical energy (like a deposit in a bank) and then lets you use (withdraw) the stored energy to charge a mobile device. A power bank is essentially an external battery that is able to power a smartphone or tablet — plug in to it and you’re good to go.
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Promo Products For Spring: Bursting Out All Over

April 7, 2015 8:59 am Published by

5C8DEB7B-672A-4EB1-BA68-2FFFF30A5368At long last our calendars tell us it’s true… spring has arrived. Depending on where you live, you’ve seen the signs. Snow disappearing. Birds singing. Maybe you’ve opened the car windows on the way home.
The change of season is an ideal point to pause – to see where we are based on what we expected at the beginning of the year. Maybe do a bit of business spring cleaning to keep things on track. Recommit to goals. Move forward with what we’ve learned. Prepare for what’s ahead.
At this time of year when our thoughts turn to getting back outside, there are many promo products for spring that do double duty. Tie into the season and the urge to get out, breathe fresh air and enjoy the sunshine, while still promoting your business name and number. The challenge is choosing something that works with the season and your business. Think fun and functional.
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What Is Good Service?

March 19, 2015 9:59 am Published by

Now that sounds like a pretty simple question, on the surface anyway.
customer-serviceWe all know what good service is, don’t we? We certainly are able to recognize it when we encounter it. It’s a feeling. Good service (to me) is doing the job you are paid to do; excellent service is anything above and beyond that. Your definitions may differ.
In fact, when you stop to really think about it. recognizing and defining good service is a lot harder than it seems. Is it going the extra mile? Is it speed and efficiency? Is is a nice smile and good eye contact? Is it all of these things?
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Admit You Were Wrong, Make It Right, Move On

March 4, 2015 7:59 am Published by

I know it’s hard, but say the words aloud with me, “I made a mistake.” Too hard? Try this one, “I was wrong.”
mgt67See, nothing happened! You’re still alive, nobody is staring and the world continues to revolve just as it always has. Fear of admitting mistakes is one of those impulses that’s as counterproductive in business as it is in everyday life. The truth is, everyone makes mistakes. Businesses included. And when that inevitable mistake happens, how you handle it says a lot about your business. It also decides if you keep a relationship with the customer going forward. Or if the person is so blazingly angry they share the experience with every single person they know, online and off.
That’s not good for your reputation. Or for business.
Rather than going on as if bad things won’t happen, take some time to think about what happens when they do. Plan what you’ll do and be sure and talk to your staff about these plans, they’ll take their cue from you. Reassure employees that mistakes will not cost a job or reflect badly on them, and that acknowledging something’s wrong and moving forward are what you consider valuable. Lead by example. Be approachable.
There are no shortage of ways to handle mistakes with your customers, and a lot depends on your business and industry. No matter what, common sense is a good guide to handling mistakes.
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