Current Events

Brand Development
AJ Jewell

Burt’s Bees’ Skincare for Screen Time

Burt’s Bees, known for its lip care line, has teamed up with Amazon to present “Screencare” sets. These sets of skincare products are specifically coupled with Amazon Prime Video’s lead genres in mind.

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Brand Development
AJ Jewell

Pure Leaf and Lindsay Lohan: Take a Tea Break

“We owe it to ourselves to take a moment each day to pause, recharge, and revitalize,” says Lindsay Lohan. “I’m proud to partner with Pure Leaf to promote the importance of taking a daily tea break because no matter what you do, we all deserve the time to reset and refresh.”

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Current Events
AJ Jewell

Video Resumes: Why and How

Video resumes are a modern way for job seekers to present themselves to potential employers. Not only can a person take time to relay their qualifications, but they also showcase their personality, communication skills, and creativity.

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Brand Development
AJ Jewell

Sponsoring Athletes – Without a Sponsorship

Working directly with athletes has allowed Celsius to advertise within the games but avoid much of the cost. However, Rule 40 of the Olympic Games places several stipulations on what marketers and athletes can and cannot do.

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Current Events
AJ Jewell

Promotions for the Tortured Poets Department

While “Swifties” sit on the edge of their seat, waiting for the Chairman of the Tortured Poets Department to drop more music, Swift is a promotional mastermind. Love her or hate her, she knows how to set the stage for breaking records over and over again.

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Brand Development
AJ Jewell

Coca-Cola x Marvel: The Heroes

On April 8, Coca-Cola announced that it is collaborating with Marvel—which is owned by Disney—for a new kind of promotion. Through scannable Coca-Cola and Coca-Cola Zero Sugar packaging, consumers will be able to win prizes, get digital collectibles, and even have 30 different Marvel characters come to life through augmented reality.

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Brand Development
AJ Jewell

Dunkin’ Runs Out on America

Dunkin’ put the tracksuits up for sale on their website on February 19, and they actually sold out in 19 minutes. According to Boston.com, that is the “fastest collection to sell out in Dunkin’ history.” Unfortunately, not everyone is getting their merch on time.

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Current Events
AJ Jewell

Using Buzzwords

Not everyone is always on the same page. Recognizing this allows us to thoroughly think about our communication. Also, keep in mind who you are speaking to. In some cases, it is inappropriate to rely solely on casual tones in conversation. Note the who, what, when, where, and why of the interaction so you can determine the how.

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Current Events
AJ Jewell

Product Showcase: Higher Education

Start preparing because June will be here before you know it! To recognize our graduates and congratulate those who are moving onto higher education, consider offering gifts. (Those of us who are back in school after fifteen years would also appreciate freebies.)

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Current Events
AJ Jewell

The Effects of AI on the Workforce

With the rise of sites like ChatGPT and other computer-based assistance throughout all industries, 2023 seemed to be “The Year of AI.” The sudden burst made many people concerned about whether artificial intelligence would take over our jobs. Researchers acted quickly and found interesting results.

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