Giving away too much can be just as detrimental as not giving away enough. When you charge for every small detail of your business, you risk coming off as either desperate or uncaring. However, when you provide free stuff constantly, you become at risk financially. You are still running a business and should always remember that.
Many businesses right now are re-opening but it’s sometimes difficult to find a way to get the word out. Pandemic or not, business big and small often struggle with finding just the right way that they are opening or re-opening…No matter the situation, when you are having trouble marketing face-to-face, you may need to find other ways to advertise.
At Big Promotions, we’re really good at providing the goods our customers want. Whether it’s branded apparel, drinkware, office items, or giftware, we’ve got dozens
With so many businesses being put on standby – whether because of financial difficulties or being temporarily shut down – people are banding together in an effort to help. We are all starting to learn who is actually essential in running things throughout the country, who is willing to help others, and the importance of business support. Waiters, bartenders, physical trainers, school teachers, and many others are currently trying to figure out how to make ends meet.
There are several areas of our lives in which we are trying to feel out what to do, how to do it, and what hurdles we will face. A huge one for business owners right now is how – and if – we should advertise.
For social butterflies, networking comes easily. But others, like myself, tend to suck at it. Networking can be anxiety-provoking for many people. We walk into a room full of strangers, waiting for someone to pounce. Our knees buckle and our palms sweat because we know that someone will want to – ugh – talk.
With everything going on in the world right now – particularly because of the coronavirus (COVID-19) – many employees are now having to work from home in order to make sure that business continues as well. For those who are not used to working remotely, the idea of trying to work from the comfort of your home can seem intimidating.
I believe wholeheartedly in following up with customers. Many times, follow ups are the best way to create repeat business. It’s also a great way to check in on how you are doing and see if there’s anything you can improve upon. I’ve recently read some articles about about exactly this. Different people have different ideas on how much is “too much checking in”…
One of the best and easiest ways to make sure that you’re utilizing your marketing to its fullest is to make sure that you know the facts. If you’re blindly groping at social media and SEO – not knowing how to reach your target audience – or randomly trying new techniques to get people engaged, it ends up being a waste of resources, time, and money. However, if you know your audience, have discovered with tactics work best, and have your ducks in a row, you can make a huge difference in the way that you do business.
Whether I’m talking to business owners or an executive committee for a local organization, everyone is excited to hear what I have to say about how promotional marketing WILL boost the interest of their audience. Usually, though, folks tend to ask the same questions. So here I am, ready to answer some of the most common questions that I hear.