Promotional Items, Promotional Products & Imprinted Merchandise for Business Giveaways and Tradeshows

Jan

30

Oh So NOW You Tell Us…

Filed Under BigPromotions.net, Rants | Leave a Comment

The ungodly screech of brakes that you’ve been hearing since mid January just happen to be the wheels of government as it shifts gears and reverses itself. Earlier this month, the U.S. Food and Drug Administration announced it had come to agree with the U.S. National Toxicology Program after all, and indeed there was reason for “some concern” about the safety of industrial chemical bisphenol A (BPA) exposure for fetuses, infants and children.

We’ve talked before about BPA… the worrisome results of research, the bans by several U.S. states and the Canadian government, and the questionable accuracy of media reports on the subject. As a business owner who may be using re-usable water bottles as a promotional tool, or to help your business be more “green”, the most recent reversal in position by the FDA should have you prepared to answer questions about BPA. Educating your staff and your customers about the issues, and how to use water bottles safely are very important now.

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Jul

1

Facing Down The Disdain Of A President

Filed Under Rants | Leave a Comment

It’s not that anyone expects a President coming from the Democratic party to suddenly recognize the contribution, and necessity of business… that’s as realistic as expecting Republicans to support more government. But to see such glaring evidence of the disdain in which business is held by the current administration is discouraging to say the least. 

Just recently there was a CBS piece on President Obama and his attitude toward business — and profits — that every business owner ought to see. Fred Barnes, executive editor of The Weekly Standard uses four simple criteria to support the idea that the President is not a friend to business — his policies, his decisions, his appointments and lastly his own words.

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Jan

30

Super Bowl: Mediocre Games, Great Ads

Filed Under Fun Stuff, Rants | Leave a Comment

Let me admit right off the bat, that while I’m a football fan, neither the Pittsburgh Steelers nor theArizona Cardinals are my team of choice to be in the biggest game of the year — Sunday’s Super Bowl XLIII. Though I’ll admit, grudgingly, to a bit of admiration for the story of Cardinals QB Kurt Warner, and a purely female approval of the red and white uniforms over the harsh, bad-guy colors of the Steelers.

What I watch the Super Bowl for, as do most of the growing female audience I’ll wager, is the commercials. Shunned as useless hawking during any other program, the spots that air during the game are an entirely different animal. These are not boring… repetitive or annoying re-hashes of messages we’ve heard a zillion times before… these ads are actually good. They show us what could be if only corporate America would always try for greatness… for humor and creativity. Developing these ads takes no small effort to be sure, and offers the tantalizing, though elusive, potential to deliver a knockout advertising punch in front of a huge audience.

Or to fail miserably in front of many millions of potential customers.

Not all the spots all can be winners, and there are more than a few Super Read more

Sep

18

The Message In The Re-Useable Bottle

Filed Under BigPromotions.net, Brand Development, Ideas, Rants | Leave a Comment

Bottled water has become an unnecessary convenience that’s wasteful and thoughtlessly consumed. In fact, I’ve got a fresh supply of tiny little bottles in my fridge right now, even though, like you I have come to know that many bottled water brands are nothing more pure and natural than what comes out of my own tap. You might be (I was, at first) surprised to learn that your tap water is quite likely of better quality…  cleaner and safer than what’s inside those oh-so-necessary plastic bottles.

Worse yet… we pay for what we can get for free. Out of our tap.

Estimates put our consumption of bottled water at 30 gallons per year, up from a mere 2.7 gallons back in 1980. That’s a lot of water. And a lot of water bottles entering our landfills. A lot of energy to make those bottles, not to mention the gallons of gas to transport them. 

At the end of last year, two New York area businessmen started a campaign to change all that. The website, launched in October 2007 points out the many benefits of tap water over the bottled kind. It’s right there in your kitchen, requires no transportation or takes up any space in landfills. Best of all — it may be far safer to consume as the Environmental Protection Agency is responsible for what comes out of your tap, while the Food and Drug Administration handles the bottled kind.

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