Tag Archive: Promotional Products

Must Have Promotional Products For Startups (Everyone Else, Too)

October 17, 2014 1:01 pm Published by

startRecently we were asked to recommend the best promotional products for a business just starting out. A small, one man outfit without deep pockets or lots of staff who needed help getting the word out about his services. TV and radio were way too expensive. Print ads might be okay, but this new business owner was looking for a way to promote his business that was more effective, and frankly more affordable too.
Something that stuck around longer than an ad. Something that presented his new business int he best possible light.
There aren’t that many ways to get the word out on your business as effectively and efficiently as a promotional product does — which makes them a smart choice for any business (just starting out or been in the thick of things for a while). As our regular readers know, promotional products say a lot about your business, especially if they are useful, top quality and engage the senses.
Here are the suggestions we made…
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Making Promotional Products Even More Powerful

January 4, 2012 10:51 am Published by

It’s impossible to deny how effective and affordable promotional products are for all kinds of businesses. No matter the size or the industry. these items are a tangible way to create visibility, maintain contact with prospects and thank customers and employees for their loyalty. They just need you to do a bit of planning… a bit of thinking before you buy.
And while it might seem strange for a company like ours not to be pushing you to call and order right now — we’re not going to do that, that’s not the way to get the most from our full line of products. Instead, we want you to do some hard thinking before you pick up the phone – about the audience you’re trying to reach, your budget and just what you want to get out of your investment.

UNDERSTAND YOUR AUDIENCE

To choose a promotional product that’s a winner, you need to know something about the people who will be getting it. Take the time to think about who are your ideal prospects and define the audience you’re working to reach. Draw as clear a picture as possible of this person and hold it in your mind. Are they male or female? Young or older? How educated? How much money do they make? Married or single? How often do they buy?
If you’re struggling, start with your past customers. If you’re new to your business area, look at who your direct competitors reach out to and start there. Try to identify common patterns and behaviors… characteristics that stand out. Once you have a picture of who you want to reach, you’ll be better able to choose a promotional product that will really stand out, get noticed.

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Effective Promotions Or Extraneous Expenditures

December 1, 2011 11:29 am Published by

Do you think of promotional products as extraneous promotional items?
We don’t. The way we see it Ed O’Keefe had it right. No one wants to see government wastefully spend more of our money… cuts do need to be made, there’s no argument there. But there’s a difference between making smart cuts in unnecessary spending and throwing out the baby with the bath water — getting rid of an affordable, effective way to deliver a message in an attempt to look productive, to deliver results.
Promotional products are both effective AND affordable. Beyond the many business owners and organizations who can attest to this, politicians themselves know it to be true… or else why would they choose these items for use during hotly fought political (even presidential) campaigns? Further evidence of effectiveness comes from government programs themselves — including the 2010 Census, which had response rates that far surpassed the 2000 census — at savings estimated to have reached $85 million.
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More Than Toys And Trinkets: Powerful Advertising

May 21, 2010 1:35 pm Published by

As our economy continues to “recover”, marketing budgets have remained under nearly constant scrutiny. When money’s tight, the temptation to cut advertising spending is almost irresistible for many businesses. This makes the need for marketing programs that truly deliver even greater — in fact, it might surprise you to learn that quality promotional products have proven themselves a valuable, measurable way to generate interest in your business.
In fact, a two part study finished in late 2009 designed by Promotional Products Association International (PPAI) and run by independent research firm MarketTools, Inc. surveyed a cross section of the U.S. consumer population regarding advertising on TV, print and online, as well as using promotional products. The first part of the study looked at promotional products themselves, the second part compared promotional products to other media including their reach, recall and reaction.
The study found that promotional products consistently delivered higher recall rates than other types of advertising. (more…)

New For Spring: Getting Your Business Noticed

March 18, 2010 2:20 pm Published by

Not sure about the rest of the country, but where I live  you can literally smell spring coming. There’s a noisy woodpecker behind the house who’s announced his return from wherever it is they go during the winter, and the birds are noisier and more numerous every day. The snow and ice are losing their grip on things… I can see grass again, go out without a coat on and still be able to enjoy daylight at 5:30 in the afternoon.
There’s no stopping it now… spring is on its way. Even the crew back at the office has gotten a case of spring fever and come up with a special offer that runs till the 31st of the month (if you haven’t seen it, be sure to check it out). What’s more, someone has located a website with 20-plus cubicle pranks just in time for any April Fools Day hi-jinx. Now I can’t compete with either of those, but I can offer up some suggestions as to products you might use to renew your efforts to get the word out about your business.
Promotional products continue to be the most affordable per impression advertising around, beating out traditional print and broadcast advertising, according to the ASI Impressions Study released in November 2008. When a business is looking for a real bang for the buck, these are the items you want to consider.
But, how to choose the right one?
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How To Get The Most From Promotional Products

January 14, 2009 1:55 pm Published by
You’ve seen the data on how effective promotional products can be. They’re an affordable, tangible way to create visibility, maintain contact with prospects, and thank customers and employees for their loyalty. Before you jump on the promotional products bandwagon, take some time to think about the audience, your budget and just what you want to get out of your investment.
The promotional product you choose is important. It needs to tie in some way to your type of business. Think beyond pens and mugs to more unique items… something with a natural relationship to your business. Calendars… flash drives… hats or clothing can all be promotions that work for a variety of businesses. Remember, you don’t have to choose a promotion that’s the hot thing or the latest trend… instead select something useful that will represent you well over time.
Also important is to apply a unified theme to the products you choose. The color, logo, typestyle all (more…)

Serving Up Effective Promotions In Hard Times

October 12, 2008 12:17 pm Published by

 

If you’re in the bar and restaurant business, you’ve probably heard of theNational Restaurant Association, and perhaps visited their website. They offer membership that seeks to represent, promote and educate its member establishments and are the source for regular surveys of owners and managers of these key small businesses. Not surprisingly, the economy, food costs and the building/maintaining of sales volume are reported as the three biggest worries for owners and managers responding to the latest survey.
But here’s something you didn’t know…
Everyone (business owners and private citizens alike) these days is watching and worried about the economy — bailout… no bailout… it’s hard to keep track, or to know what’s right and the effect government action will have on all of us. Still, in times of uncertainly, as these surely are, the best advice seems to keep your head. Some people (Warren Buffett is a successful example) look for opportunity during these times. The idea is that while others hold back, business that continue to promote themselves stand a better chance of winning customers and building market share that lasts long after the downturn is over.
As to building (or just keeping) your sales volume where you want it, promotional products can help (more…)

Promotional Products: The Numbers Speak For Themselves

July 5, 2008 11:13 am Published by

 

Let’s face it, everyone hates commercials… hates the idea of being “sold”… maneuvered into buying a product or service they don’t need. 
As people become more and more immune to traditional advertising methods like commercials on TV or radio, billboards and print ads — businesses everywhere need to find new ways to get information about a product or service into a potential consumer’s hand. But how to break through the clutter and clamor… to get the attention and win the goodwill of that elusive customer? One of the smartest, most effective ways to reach customers (and potential ones) is by using quality promotional products. (more…)

Marketplace Secrets Of Park And Rec Departments

May 28, 2008 9:51 am Published by

Summer officially begins in June, which means people everywhere are enrolling in local park programs and taking advantage of recreation areas for picnics, parties and a little pool time. Park and recreation departments across the country provide their communities with programming, services and facilities such as swimming pools, community centers, outdoor recreation spaces, tennis courts and more.
Though summer is the busiest season for these professionals, their operations actually run year-round. In my experience in the Park District of Highland Park, Ill., promotional products played a major role in several marketing goals. (more…)

The Skinny On Promoting Fitness.

April 19, 2008 3:52 pm Published by

A major health insurance company’s ad campaign encourages people to take the stairs instead of the escalator, park farther away and walk around the block at lunch time. It echoes a movement driven by the health care industry to get people moving and ultimately lower the prevalence of ailments such as diabetes, obesity and heart disease.
Insurance companies have a vested interest in people’s welfare, but don’t we all? If you’re an employer, you know first-hand the expense of heath insurance – not to mention lost work due to sick employees. The obesity epidemic in the United States has caused organizations of all sizes and makeup to take seriously their employees’ and their community’s health. (more…)